Ford, the American car manufacturer, is jumping on the Metaverse bandwagon, according to its recent .
The auto giant has submitted 19 separate trademarks for all of its key brands.
The Dearborn, Michigan-based company intends to offer virtual cars, trucks, vans and clothing.
It also has plans for online stores with non-fungible tokens (NFTs).
As reported by InkByte, South Korea's car giant Hyundai also filed several trademark applications related to the Metaverse and non-fungible tokens. Its filings extend to sports gear, headgear, footwear, eyewear, sports equipment and other items.
Mercedes-Benz, Hyundai, Lamborghini, Bentley and other major car manufacturers have also issued their own NFT collections.
Luxury hypercar manufacturer W Motors entered into the Metaverse space in August.
Earlier this week, Renault Korea, the South Korean subsidiary of the French auto manufacturer, and The Sandbox, a popular Metaverse platform, introduced virtual automobile experiences.
In the meantime, Alfa Romeo built NFTs into its vehicles to store maintenance records.
While automakers are entering the NFT space at a rapid pace, it is not clear whether or not this Metaverse fever will produce strong use cases.
NFT cars are more expensive than real ones
A recent research article published by Vanarama shows that some NFT aficionados are willing to pay more for virtual cars than real ones. An image of the Nissan GT-R car was sold for a whopping $2.3 million, which is 10 times higher than the cost of the actual car. A video of a detonating Lamborghini was recently sold for $250,000 as an NFT, which also exceeds the value of a real Lambo.
InkByte Editorial Team
Dan Burgin
